B2B SaaS: 42% lift in product activation
A Series A SaaS company teamed up with GoNovaAI to guide new users and teach customers automatically.
Activation lift
+42%
Week-one activation compared to manual onboarding baseline.
Demo conversion
1.8x
Increase in qualified demos booked via in-product agent.
Support deflection
27%
Drop in tickets per user after AI education launched.
Challenge
New sign-ups were leaving before they understood the product. Manual walkthroughs took too much time as the company grew.
- Activation stuck at 31% in week one
- Customer success answered 400+ repeat onboarding questions each month
- Leaders lacked a clear view of key user milestones
Solution
GoNovaAI launched a guided onboarding assistant, an upsell helper, and an executive dashboard that tracks cohort health.
- In-product guide that responds to user activity
- Weekly adoption summary delivered to revenue leaders
- Smart model selection to keep quality high and costs low
Impact
Within three sprints the startup reached consistent activation and a predictable product-led revenue motion.
- Activation up 42% without extra hires
- Customer success freed two team members for higher-impact projects
- Revenue ops tracks upgrades inside a shared GoNovaOS dashboard
“Our customers finally get to value on their first login. GoNovaAI felt like an elite internal automation team.”
Key takeaway
Design onboarding helpers that guide users, surface insights, and involve people only when needed.